Media Views, LASACO Launch Biggest LED Bill Board In Africa

Media Views Limited in partnership with LASACO Assurance Plc has launched the biggest LED bill board in Africa.

Speaking with Naij.com, the initiator, Tunde Adedoyin, Managing Director, Media Views Limited said the board is launched with the motive to take outdoor advertising in Nigeria to a better dimension.

Front view of the LED board

The LED board  was powered by LASACO Assurance through its subsidiary; LASACO Properties and Investment Limited.

L-R; Olusola Ladipo-Ajayi, MD, LASACO, Tunde Adedoyin, MD Media Views, Chinese consultant and other members of staff

The Group Managing Director, LASACO Assurance Plc, Olusola Ladipo-Ajayi, explained that the group is always ready to partner any organisation on viable projects and businesses that can to add value to the nation’s economy. He described the project as a landmark in the insurance industry.

He said that LASACO group invested in the project because of its viability and its uniqueness in redefining the concept of advertising in the country.

Ajayi explained further that unique and strategic location of the site as well as the tract record of the site owner, particularly based on previous and similar dealing which proved fruitful for both parties, boosted the confidence to be committed to the project“We are proud to be part of this project and we are sure that it will be well received by the advertising world including Outdoor Advertising Association of Nigeria(OAAN) because it is an achievement for them. This partnership will also give a boost to our line of business which is insurance,” he said.

Back view of the LED bill board

The bill board located along Oworonshoki axis of the third mainland bridge cost over N400 million.

Adedoyin applauded the LASACO group for making the project a reality.

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