World Human Rights Day: ID Africa uses Jollof Rice to discourage Rape and gender-based violence

A Lagos-based digital marketing and creative content agency, ID Africa is using Jollof Rice to speak up against Rape and gender-based violence.

A Lagos-based digital marketing and creative content agency, ID Africa is using Jollof Rice to speak up against Rape and gender-based violence.

ID Africa released a set of animated videos using storytelling techniques to engage Nigerian audiences in an attempt to add its voice to the global campaign against sexual abuse.

 

According to Femi Falodun, the COO, at ID Africa Limited, “’Rape, Consent and Nigerian Jollof Rice’ was inspired by 'Tea and Consent’ video', a PSA sponsored by a UK Police department to sensitise the public on the importance of common consent before any sexual act. We decided to replace tea with jollof rice, due to its popularity as one of Nigeria’s favourite meals.’

 

In a press release, the firm added that 'There is never really an easy way to tell the story of rape, whether from the perspective of the abused, the guilty, law enforcement or even as a concerned member of society. It’s particularly more difficult in a society like Nigeria, where many still see rape as mostly the fault of the victim.'

Indeed, this animated video came at the right time with stories of Rape trending on social media, it is time every fabric of the Nigerian society start to regulate itself and wake up to the challenges of sexual abuse and gender-based violence.

 

Nigerians need to realize that any form of sexual activity carried out without due consent, is indeed an act of RAPE!

The viral video was made in English, Yoruba, Hausa, Igbo and Pidgin.

Rape, Consent and Nigerian Jollof Rice video is available on http://ift.tt/1QxNpPc and http://ift.tt/1NdLX23.

Watch the video below.

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