Logo Design: 5 ways it impacts Social Media marketing

Today, social media has become an effective marketing channel to drive your business with little or no cost at all and a capacity to reach a wide audience.

Hence, your logo has a strong impact on how your business is perceived.

Here are 5 ways your logo impacts your social media marketing:

1. Increases followers, friends and shares.

If your logo is professionally designed and attractive, it is more likely to be shared with friends.

2. Positive perception of your business.

An attractive logo makes your business look professional and bigger than what it really whether you work from home or are just a team of two.

3. Increases trust.

A good, consistent logo that accurately reflects what your company and brand is about builds trust among consumers.

4. Communicates your story.

A logo must essentially communicate the unique story of the company and brand. Good logos are the reflection of the company's image and must have the necessary qualities and appealing graphics incorporated into their design for them to generate business. Simple logo features like text style, font, color and graphics play a major role in determining a company's image.

5. Influences your customer’s buying decision.

A well-designed logo plays an important role in influencing the buying decision of potential customers. According to 'logo psychology: how your logo can affect your customers thinking' by Mark Ford. So choosing the right colors and shapes is essential to evoke the required response.

Contact us at RDM today.

Written by Paul Adenekan.

This is a feature by RDM.