Merry Jane: Snoop Dogg launches weed-flavoured lifestyle platform

Snoop has entered the tech space in a whole new way, with the launch of his very own platform called Merry Jane.

World-renowned entertainment icon, veteran rapper, and unofficial representative for everything that concerns weed, Snoop Dogg, has been investing in tech products and platforms for quite some time now.

However, Snoop has entered the tech space in a whole new way, with the launch of his very own platform called Merry Jane.

At the core, Merry Jane is a lifestyle media site with cannabis at its center. The site will serve as an information hub for people interested in weed, and it will be loaded with both video content and editorial content, whether it be the newbie or seasoned smoker.

Snoop, while announcing the Merry Jane app at the TechCrunch Disrupt, said the site will provide users with all they need to know about weed and be the encyclopedia of the cannabis world.

READ: Veteran rapper wants to be CEO of Twitter

Snoop also revealed that the site will have its own series, each focusing on different aspects of weed as it relates to lifestyle.

The shows will also include a cooking show, where people can learn to make amazing edibles (or food that pairs well with cannabis consumption), to ‘Deflowered’ (a show that focuses on people’s first time doing something), as well as exclusive celebrity interviews with celebrities that Snoop says are “down with the team” including Seth Rogen and Miley Cyrus.

Snoop Dogg is a veteran rapper, often referred to as ‘Uncle Snoop’ by peers in the American music industry, has been investing in Silicon Valley outfits over the last few years through his Casa Verde Capital imprint.

Watch a 'Deflowered' video from Merry Jane below: